We naturally lose clients (no matter how fabulous we are) for numerous reasons, like moving across town, out of town or overseas.
It's vital that you have a strategy for "welcoming" your new clients to your salon and ensuring that they fall in love with you (love at first sight would be perfect!) and return on a regular basis. It's a bit like a blind date really, first impressions count.
You also want your new client to step out of your salon looking amazing, feeling euphoric and of course already hooked up for the next date!